At Spundge: Making news content shareable & digestible

HomeIllus_Phone-300x268If we tend to share individual images and videos on Facebook and Twitter, why is it that most news organizations place a single bar of sharing tools at the top of a news article?

The social nugget of a story — the clickworthy “wow” factor  — is frequently a remarkable fact, a lively quote or a gripping image. But on most news articles, the default option is to share the headline.

In a blog post based on my Spundge notebook Social Media & Journalism, I argue news organizations need to make their content more shareable — structuring it more as a series of small chunks than as a big narrative blob. Media organizations such as Circa and Buzzfeed are already leading the way in making their content fit the way people use social media.